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| Overview |
Search engine Marketing (SEM): Is the marketing efforts conducted on line aimed to increase traffic and conversion. It is the umbrella term that encompasses Search Engine Optimization, Pay Per Click Campaigns, online visibility strategies that promote branding and name recognition. Search Engine Optimization (SEO): It is the use to of search engine to draw traffic by means of complex methods and techniques. The technique or optimizing is the process of attaining higher search engine rankings and directories via changes to a site to make it more search engine friendly. Pay Per Click (PPC) Management:Pay per click or PPC is a pay per performance option that allows you to buy or bid for search engine placement instead of attaining it organically or naturally. Even tough
SEO 1 Services philosophy is to promote a site organically (free) there are instances where it is beneficial when you are in the process of optimizing or when you have optimized for your core competency keywords but are also looking to compliment with other keywords. (see below the image showing the difference between Organic vs PPC) Organic/Natural Optimization:Organic, also known as Natural, Optimization is holistic in its approach and combination of technical know-how as well as persuasive marketing. Relevance is key to getting high ranking. You visitors need to be informative and that will lead that web searcher to perform an action called conversion. Conversion or desire outcome is key whether that conversion might be a purchase or a membership sign up. Press Releases Technical Writing:Increasing online visibility though press releases is one of the most effective medium of telling the world about your product, services or company. Our press release not only targets your traditional print press but also the online community, news outlets and blogs. |
